BMW

Kids bring tons of energy to the set – the challenge is to channel this energy by keeping the shoot fun and giving them as little instructions as possible. By making the photo set a playground for the kids, you trigger their creativity and that is the moment the most candid and fun images. Lifestyle kids shoots are always special as the kids often come up with ideas while just being themselves, not worrying about a script or shot list.

Kids bring a lot of energy to the set! My goal is to harness that energy and excitement by making the photo shoot a fun experience, giving them as little instructions as possible, to encourages their inventiveness. The fact that youngsters often come up with ideas while simply being themselves, without too much regard for a script or shot list, makes kids lifestyle shoots so special. The outcome: Images that are full of life and put a smile on the viewer’s face.

Categories: Lifestyle photography, automotive photography, lifestyle campaign, creative direction, on-location photo shoot, car photography, Felix Gaertner, product photography, kids photography, kids lifestyle, editorial photography, concept ideation, production planning, shoot coordination, location scouting