Casio

London is globally known for its amazing food scene – thousands of restaurants serve food from all over the world. From cheap street food bites to the most expensive fine dining experiences, you’ll find it all in London. And as in every other city, people sometimes love to enjoy their food at home on the sofa, making the delivery service drivers the heroes of a cozy night in. They safely race your hot meal through traffic and city chaos within minutes, they’re always on the go, never standing still – time is of the essence! For this reason I made them the protagonists of this mini photo series featuring three iconic Casio wrist watches. As these guys a the kings of city traffic, the watches of course had to be golden. The series is comprised by individual portraits of the drivers wearing the products, as well as close up product photos. The photo shoot took place in a tiny Indian take-out restaurant in North-London.

Categories: Product photography, lifestyle campaign shoot, creative direction, on-location photo shoot, car photography, editorial photography, Felix Gaertner, lifestyle photography, concept ideation, production planning, shoot coordination, location scouting, model casting, product campaign