Filling Pieces Campaign

I shot this footwear campaign for Filling Pieces in the streets of Berlin, Germany, ahead of their official sneaker launch event which took place at Solebox Berlin a few days later. The concept and idea for the production of this campaign, was to only have a handful of fixed photo locations throughout the city, in order to leave room for improvisation, meaning shooting on the go while traveling through Berlin. My very compact and handy camera setup allowed me to spontaneously jump out of the production van with the models and shoot various scenes within minutes before continuing on to the next location. I love the creative freedom photo productions like this give you as a photographer – the combination of having a client that fully trusts your abilities and having a strong production team including producer, stylist, hair and makeup artist, models, make this on of my favorite types of photo shoots.

Categories: Footwear campaign shoot, social media campaign, fashion campaign, product photography, lifestyle photography, creative direction, concept ideation, concept creation, location scouting, on-location photo shoot, travel photography, studio photography, lifestyle campaign, social media content, content creation, fashion editorial, editorial photography, Felix Gaertner, fashion magazine, people photography, artist portrait, sports photography, athlete portrait, product launch, fashion styling, props