Liberty Super Bowl Campaign

Liberty Super Bowl Campaign

The Super Bowl, six friends, a tailgate party, and plenty of intriguing products! The goal of this commercial campaign photo shoot was to present the client’s product line in a lively, dynamic party setting. The “snapshot” photography style, which uses crisp, direct flash light, gives the photographs an immediate and approachable quality, as if they were taken by one of the party guests. When it comes to these types of photo shoots, my top priority is to keep the “party” going, as it’s all about the vibe and atmosphere on set.

Categories: Lifestyle photography, product photography, lifestyle campaign shoot, creative direction, on-location photo shoot, car photography, editorial photography, Felix Gaertner, concept ideation, production planning, shoot coordination, location scouting, model casting, product campaign