MMM

A project by Felix Gaertner & Jessica Klimach

“Maison Martin Margiela‘s designs have often been mistaken as anti-fashion but instead, it‘s about the incredible freedom in its radical questioning and rethinking of the parameters that have determined fashion.” (Book 20 – The Exhibition)

Roman Vardijan, the founder of the fashion archive Nightboutique in Berlin, Germany, has built an extensive collection of rare, historic Maison Martin Margiela pieces dating back to 1989. Driven by the desire to work with his collection of “soft-vintage” high fashion in an artistic way, the idea to this “homage” photo project was born.

To showcase the legacy of Maison Martin Margiela‘s (MMM) work, Felix Gaertner and Jessica Klimach have selected key items that reflect the house‘s 20-year evolution until the year of Martin Margiela‘s resignation in 2009. Highlighting the importance of “Trompe-l‘œil” – French for optical illusions – and the deconstructive approach of Margiela’s work, the photo series was shot on a heated, indoor alpine ski slope in London, UK, merely 20 meters above sea level.

“You can find Vintage Chanel everywhere, but Vintage Margiela is a true hunt” – Roman Vardijan, Nightboutique