Product photography has gained tremendous growth worldwide due to the rising demand for online shopping. Gone are the days when people went to purchase every single product offline. Nowadays, more and more people are looking for shopping brands online, which means one needs to invest in product photography services. This makes your product look more attractive so that users may engage with your brand more and buy the product. But, sometimes brands, without even realising, make some common mistakes while photographing their product that harm their sales targets and brand reputation. In this blog, we will focus on 5 mistakes that brands make when shooting for their products. Ways to resolve these mistakes with proper knowledge of the subject matter are highlighted.
If you are looking for product photography services near Boston, Felix Gaertner, as a professional photographer for years, provides you with the best services. Our unique talent and learned skill set in the field allow us to craft product images with expertise. Here, we make sure to engage clients with your products and tell a compelling brand story with our high-impact product photography.
Need For Product Lifestyle Photography For Brands
Brands go for product photography for a clear purpose. To attract, convince, and spark a response in customers to purchase your product. The online market has become competitive due to the rising demand of people looking for online product shopping. Statistical data shows that people worldwide continuously scroll through online store catalogs to search for the specific kind of products they want. For this, the brands need professional expertise in their product photography to make their brand product eye-catching. This way, the customers can engage with your brand product more. Further, a professional product image conveys a clear brand message to the viewers without saying a word. That’s the power of product lifestyle photography for which brands opt for such services.
5 Mistakes Brands Make When Shooting For Their Own Products
So, you decide to click a powerful product image that attracts customers in the blink of an eye, and conveys your brand message precisely. But, what happens if you commit critical mistakes due to the lack of proper knowledge without even realising it? The chances of your sales getting lost increase manifold, besides harming your brand reputation. This could affect your business in the long run.
So, here are 5 common mistakes that you need to avoid while shooting for your brand product.
- Photographing Unprepared Product: When a customer looks for any product online, they want to see the product in detail. Product photography, among the most professional ones, highlights every single aspect of your product. So, you need to prepare your product carefully for the photoshoot. Make sure there is no dust or lint on the product. Clean the product carefully without leaving any marks or fingerprints. Avoid creases and stains in the case of clothes.
- Not Focusing On 360 Photography: 360-degree photography is when you allow customers to view your product from all angles. But what if the angle you take goes wrong? The most common mistake that brands make is not presenting their product enough to assure customers of its quality. If you photograph your product from all angles professionally, a customer is more likely to purchase your product. You can also make use of the 360 spin available at various shops.
- Unfaithful Texture Of The Product: A customer looking to purchase always wants a quasi-real experience of the product. But, how can you provide this online photography? There are several tips. Make an effort to faithfully and aesthetically convey a product’s texture. Exposing surface irregularities for strangely shaped products. Exposing the fabric material from which the cloth products are made. Try to manipulate the lighting & different angles for the photograph. Remember, 90-degree frontal lights make your product appear flat.
- Inadequate Depth Of Field: The most common of all mistakes is made when setting the depth of field, especially during beauty product photography. If this parameter is missed or not given careful attention, some parts of your product may seem blurred. This might lead to the customer’s loss of interest in purchasing your product. Clarity in an image becomes more challenging as the product gets smaller. So, the focus stacking technique is used in this regard, or you can use the automated photography solutions available.
- Background, Reflections, & Shadows: Never underestimate the power of a background for an impactful photoshoot. Ideally, a white vinyl or plastic sheet can be used as a background if you lack professional equipment. These sheets are easily fixed and flexible. For a more creative photoshoot, you can use a colored or black background, but that requires a professional skillset. In addition, one should be careful of light reflections and shadows on glossy surfaces. These issues most commonly arise in the case of photos of rings, plastic foiling of products, and glass wine bottles, which sometimes become too visible.
So, while you can go for a product shoot yourself, it is better to opt for professional product photography services to avoid any mistakes.
Conclusion
Brands hoping to succeed in the cutthroat online market must have strong product photography. Businesses can greatly increase the appeal of their products by avoiding common mistakes like taking pictures of unprepared products, failing to include 360-degree views, misrepresenting texture, failing to consider depth of field, and underestimating background impacts. Opting for an expert photography service improves product presentation and increases customer credibility and trust. A dedication to excellent photography can boost sales and build a good brand reputation as online buyers look for more intricate and captivating images. In the end, brands that focus on these specifics will establish stronger bonds with their audience and create enduring connections, which will drive their success in the digital era.