Abstract Fine Art Photography: An Introduction to the Genre

by felixgaertner | Oct 16, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Photography is a great way to capture reality – a frozen moment in time, a memory that is captured with the use of light and a lens. But not every photographer aims at capturing what is visible. Others transcend beyond documentation and enter the world of...

How to Choose the Right Lens for Boston Landscape Photography

by felixgaertner | Oct 10, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Boston is a paradise for landscape photographers. The city has plenty of opportunities to get stunning shots with a unique blend of historical appeal, views of the waterfront, and contemporary buildings. Every place has a story, starting with the golden hour light...

5 Mistakes Brands Make When Shooting Their Own Products

by felixgaertner | Jul 29, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Product photography has gained tremendous growth worldwide due to the rising demand for online shopping. Gone are the days when people went to purchase every single product offline. Nowadays, more and more people are looking for shopping brands online, which means one...

What to Do When Your Fashion Brand’s Visual Language Lacks Cohesion

by felixgaertner | May 6, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Ever Looked at Your Fashion Brand’s Imagery and Thought… “This Doesn’t Feel Right”? Your campaign imagery is polished. Your Instagram has its moments. Your lookbook looks expensive. But something’s still… off. The photos don’t speak the...