Felix Gaertner
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5 Mistakes Brands Make When Shooting Their Own Products

5 Mistakes Brands Make When Shooting Their Own Products

by felixgaertner | Jul 29, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Product photography has gained tremendous growth worldwide due to the rising demand for online shopping. Gone are the days when people went to purchase every single product offline. Nowadays, more and more people are looking for shopping brands online, which means one...
What to Do When Your Fashion Brand’s Visual Language Lacks Cohesion

What to Do When Your Fashion Brand’s Visual Language Lacks Cohesion

by felixgaertner | May 6, 2025 | Felix Gaertner Photography | Conceptual Fashion Photography

Ever Looked at Your Fashion Brand’s Imagery and Thought… “This Doesn’t Feel Right”? Your campaign imagery is polished. Your Instagram has its moments. Your lookbook looks expensive. But something’s still… off. The photos don’t speak the...

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About

I am a Boston-based photographer specializing in lifestyle photography (corporate, product, fashion) as well as event and portrait photography. I grew up in Germany… read more

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